The Cues to Behavior Change Model: Integration of the Health Belief Model and the Transtheoretical Model

OF THESIS THE CUES TO BEHAVIOR CHANGE MODEL: INTEGRATION OF THE HEALTH BELIEF MODEL AND THE TRANSTHEORETICAL MODEL Strategic health communication can have a profound effect on interventions designed for changing unhealthy behaviors. Strategic health communication, in the form of cues to action, when combined with the Stages of Change from the Transtheoretical Model and perceived susceptibility, perceived severity, perceived barriers, perceived benefits, and self-efficacy from the Health Belief Model, becomes a more comprehensive model for the design and implementation of health interventions than the Health Belief Model or the Transtheoretical Model alone. The Cues to Behavior Change Model is the result of the integration of these two largely successful health intervention models.